Platform comparisons

How SMAAT compares to other ESM platforms

Honest, factual comparisons against the platforms most often shortlisted by academic researchers. We try to keep them up-to-date — if you spot an inaccuracy, email info@open-lab.online.

SMAAT vs

Avicenna

Closed-source commercial ESM platform (formerly Ethica), strong in clinical research. Quote-only pricing typically in the mid four figures.

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SMAAT vs

ExpiWell

Polished commercial ESM platform with built-in Amazon gift-card incentives. Academic Plus ≈ $3,295/year.

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SMAAT vs

Samply

Lightweight, open notification scheduler from the University of Konstanz. Free for academic use; pairs with your own survey tool.

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SMAAT vs

MetricWire

Enterprise-focused ESM platform optimised for large-scale organisational rollouts. Quote-only pricing typically €5,000+/year.

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Comparing against a platform not listed here?

See the in-depth blog post Comparing ESM platforms in 2026 for a wider survey, or book a demo and we'll walk through your specific shortlist together.