Cognitive Bias & Motivation1–3 minBurden: LowEMA: High

Picture Rating (cue reactivity)

Participants rate pictures one at a time, e.g. how much they crave what each alcohol or soft-drink picture shows. The difference between the ratings of cue and neutral pictures is a self-report measure of cue reactivity.

Cue reactivityCravingPicture ratings
Category
Cognitive Bias & Motivation
Typical duration
1–3 min
Participant burden
Low
EMA suitability
High

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Configure parameters and run an interactive preview exactly as participants will experience it. No data is recorded.

Configure preview

Adjust parameters below, then start the preview on the right.

Task parameters

Pictures

Shown below each picture. Leave blank to use the default question and labels, which the app shows in the participant's language. For the built-in drink pictures: the “want” item of the American Alcohol Photo Stimuli rating task and the labels at its ends (Stauffer, Dobberteen & Woolley, 2017).

A 0–100 visual analogue scale, as in Stauffer et al. (2017). The slider shows no handle until the participant first touches it, so it suggests no starting value (no published value exists for the starting position). Next confirms the rating.

Each picture is shown alone for 3000 ms; then the question and scale appear below it and the picture stays visible until the answer. Response times run from the moment the question and scale appear. Defaults: 3000 ms alone, as in the American Alcohol Photo Stimuli rating task (Stauffer et al., 2017), with the picture kept in view during the rating as in Pronk et al. (2015); no fixation cross, as none is described in that task; no pause after the answer (no published value). Random order and one rating per picture also follow Stauffer et al. (2017). 0 ms means none.

8 cue + 8 neutral pictures = 16 ratings (about 2 min). Each participant sees the pictures in a new random order.

Outputs: mean rating of category A and of B and the difference A − B (cue reactivity), the median response time, and per picture the rating and its response time from the question and scale (on the slider also the time to the first touch), the response time from the picture, and how long the picture was shown alone.

1–3 minBurden: LowEMA: High

This is a researcher preview. No participant data is recorded.

Simulated participant view

9:41

Picture Rating (cue reactivity)

Participants rate pictures one at a time, e.g. how much they crave what each alcohol or soft-drink picture shows. The difference between the ratings of cue and neutral pictures is a self-report measure of cue reactivity.

No data is recorded

Participant experience on smartphone

One picture at a time, shown alone for 3 s; then the question and a rating scale appear below it while the picture stays in view: a 0–100 slider that shows no handle until the first touch (Next confirms the rating), or numbered buttons with 5, 7 or 9 points.

When to use

Useful in addiction, eating and health-behaviour research when the outcome is how strongly cue pictures (alcohol, cigarettes, food) evoke craving or desire compared with neutral pictures, including repeated measurement in daily life. Compared with pairs of image and slider questions, the order is randomised per participant and the time to answer each picture is recorded.

When not to use

Not a diagnostic instrument, and not a measure of automatic processes: ratings are deliberate self-reports, which participants can adjust to what they think is expected. Automatic approach tendencies and attentional bias need other tasks, such as the Approach-Avoidance Task or a Stroop with cue words.

How to use in a study

Category A holds the cue pictures, category B the neutral or control pictures. The built-in drink pictures are a demo default for piloting and teaching; for research, upload a validated picture set with matched categories (e.g. the Amsterdam Beverage Picture Set for alcoholic vs. soft drinks). The defaults follow the appetitive rating task of the American Alcohol Photo Stimuli (Stauffer, Dobberteen & Woolley, 2017): each picture alone for 3 s, then “How much do you want the drink right now?” on a 0–100 scale from “I do not want the drink at all right now” to “I really want the drink right now”. For your own pictures the default question reads “How much do you want this right now?”, with the labels “Not at all” and “Extremely”. Keep the question, the scale and its labels the same across sessions, and keep the random order unless the design needs blocks.

Researcher-configurable parameters

  • Pictures: built-in drink pictures or your own image set (category A = cue, B = neutral)
  • Question below each picture and the labels at both ends of the scale (default: the American Alcohol Photo Stimuli “want” item, Stauffer et al., 2017)
  • Scale: 0–100 slider (default, Stauffer et al., 2017) or numbered buttons with 5, 7 or 9 points (default 9, Pronk et al., 2015)
  • Order: random (default, Stauffer et al., 2017), or blocked by category with the block order random per participant
  • Picture alone before the question and scale (default 3000 ms, Stauffer et al., 2017)
  • Fixation cross between pictures (default none, as in Stauffer et al., 2017)
  • Pause after the answer (default none; no published value)
  • Ratings per picture (default 1, Stauffer et al., 2017)

Outputs collected

  • Mean rating of category A and of category B
  • Rating difference A − B (cue − neutral)
  • Median response time from the appearance of the question and scale to the answer
  • Per picture: rating, position in the order, response time from the question and scale and from the picture, how long the picture was shown alone and, on the slider, time to the first touch

Interpretation notes

A positive difference means that the cue pictures were rated higher than the neutral pictures on the question asked, e.g. more craving. Ratings depend on the wording of the question, the scale and the picture set, so scores are comparable only within one version of the task. Response times describe how long a rating took; they are not a measure of automatic bias.

Scientific evidence

  • A meta-analysis of 41 cue-reactivity studies found that drug-related cues raised self-reported craving relative to neutral cues in people addicted to alcohol, nicotine, cocaine or heroin. The craving effect was smaller for alcohol, and physiological responses changed less than craving.
  • Validated picture sets with matched alcoholic and non-alcoholic drink pictures exist for cognitive bias research, such as the Amsterdam Beverage Picture Set.
  • In the rating task of the American Alcohol Photo Stimuli, run online, each picture was shown for 3 s and then rated on a 0–100 scale for how much the participant wanted the drink right now.